Amal Coffee

Background:

Addressing sustainability stands as a paramount challenge in our generation. However, sustainable brands frequently come across as uninteresting and lacking distinctiveness. To instigate genuine change, sustainability must extend beyond its niche, premium, or weighty associations and instead captivate a broad audience.

Brief:

To conceptualise and design an innovative beverage brand with widespread appeal, placing a distinctive and engaging sustainability narrative at its core. The objective is to not only create a mass-appeal product but also to cultivate a brand identity deeply rooted in sustainability, resonating with consumers on a meaningful level. The proposed brand will not just offer a refreshing drink but will also weave a compelling story of eco-conscious practices, contributing to a broader awareness and appreciation for sustainable living.